Welcome
 
Alchemy is a team of problem solvers located in Richmond, Virginia. We work with businesses, educators, arts organizations and non-profits. With anyone who needs smart help and fresh eyes, ears, and energy. Our partners are experienced refugees from traditional marketing and branding, workplace- and urban design and, yes, other traditional business. Call us a think/do tank, practicing what the French call bricolage.

What’s that? Bricoleurs are individuals who:
 
Find utility and value in unusual places.
Have learned that passion beats elaborate plans most every time.
Don’t know everything, so they keep asking questions.
Know that ideas are nothing without execution.
Found out  the hard way that execution alone means nobody notices.
Believe money matters, but know that care keeps ‘em coming back.
 
Entrepreneurs think up business ideas. Bricoleurs find ways to make those ideas, products & processes work, or work better, without elaborate expensive schemes or a cast of thousands. They live for a word, resourcefulness, and for all that it can bring.
 
Welcome to our website. We share lots of ideas here. Look around. See what we do and how we think. Leave us a message. Expect a reply. Probably questions, too.


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What are The Elements of Purposefully Successful Effort?


What's new for May-June 2009:
mentoture_thumbWhen you're all about helping teams find resilience and resourcefulness, you have to be able laugh --mua-hahaha!-- at the opposite of those traits. It's a work in progress, but take a peek and see if you recognize your boss or co-workers: "The Executive Lexicon & Big Book of Business Wisdom."
helpdesk_thumbPhil Gerbyshak & Jeffrey Brooks wrote a cool book, Help Desk Manager's Crash Course, all about creating and managing high-performing customer service teams. They came to us for a book design and marketing ideas. It's a hit, and turning into micro-books and a package for new-hires.
mindgames_thumbThis is the sixth season Alchemy partners have coached J.B. Fisher Elementary School teams in the citywide MindGames. After a 1-2 finish in 2007, the 2009 2nd-3rd and 4th-5th Grade teams claimed both First Places overall against a strong field of all 29 Richmond Elementaries. Link to pics.





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