Yet more great moments in venue marketing: It's open! Disney's new LA performing arts center debuted last night, and everyone was, uh, marvelous. It may look pleasingly proto-Euro thanks to Frank Gehry, but the philanthropy was all-American, baby.

A fund-raising campaign led by Ms. Van de Kamp — a blond dynamo with persuasive charm — drew 283 donors who gave at least $100,000 to have their names honored. "I would call and say, `I have a live one. What can we name after him?' " Ms. Van de Kamp recalled. "And I was running out of options. A urinal, perhaps?" she said, jokingly.

Benjamin, I've got one three words for you...plastics lavatory deodorant cakes.

Call me clairvoyant.