WalMart is Evil - The Fast Company version.

Okay, read it. Pretty much as expected but a very interesting lead theme/anecdote about how Vlassic created a Gallon Jar O' Pickles and Walmart viewed it as a point-of-purchase bombshell of a marketing tool, with a "slight" variant on Vlassic's Strategic Intent: Pallets of them at aisle-fronts....

A year's worth of pickles for under $3 bucks! Vlassic, even! Huge ain't it!?

Only problem was Vlassic wasn't thinking of genericising their Brand as purveyor of mass quantities of Green things floating in Vinegar. Oops.

Still no link, but soon, I'd imagine.

[update] Fast Company | The Wal-Mart You Don't Know

[update] Los Angeles Times | The Wal-Mart Effect

Anybody else hear the bulldozers being fired up?