Troubled by Bovine Spongiform Encephalopathy? Is mad cow disease more than just a chronic, degenerative disorder affecting the central nervous system of cattle? Is it sick cows ground up to feed healthy cows?

NO, friends! It's just an example of an industry not putting its best face forward. You need an Icon. One that says, "nothing to fear, we're on top of things!" You need a bovine who says "Pure as Mother's milk," but in an updated, child-friendly approachable kind of way.



You need Pete. He's a spokes-cow whose time has come. [Gotta have sound turned on]