East is East and West is West and guess where McDonald's latest ad campaign was born?



Via Adland/Ad-rag comes this China Daily story on the country's burgeoning Advertising and Creative industry. Asian locales like Singapore and Hong Kong have long been notable thanks to their minimalist art sensibility mated with a certain colonial-leftover British wit and influence from guys like Neil French, but this piece gives some depth to Chinese marketing's current state of maturity. Funnily enough, it also proves once again that geography is a technical detail when it comes to people: Suits are suits, and creatives are creatives, and never the twain shall meet. Even in China. Take that, Rudyard.