Received a nice email about a comment I made over at Brandmantra on under-valuation of the marketing function in organizations. What the hey, I guess it's worth reposting here:

...Pardon the icky term, but when the "positioning" of Brand perception and its value is reoriented within organizations, it allows marketers to come out the ghetto. That's a chicken or the egg situation in many cases though. To which I offer three thoughts:

1. Don't curse the darkness, light a candle.
2. Execute the idea, not yourself.
2. Tis better to beg forgiveness than ask permission.

Translation: Think about your true problem and the first audience you must persuade--follow the ambition trail up to the top within your marketing organization and feed that latent, often unsatisfied need with your new language and approach.

Match passion with process and process with profit and people with everything--each alone is DOA.

And, be gutsy when you have your Eureka moments--don't let them die, keep refining and proofing it. Even if your idea doesn't survive where you are, if it is good it will be remembered. And it will make for one kick-ass interview the next time you're looking to jump. Seriously.

Hmmm... Sounds familiar. Oh, yeah...