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The teeny copy you can't read:

Ask for our Porter, Pale and Wheat Ales in Williamsburg's finer restaurants. Hugh Burns, Brewmaster. Nadia Burns, the one with the checkbook. Williamsburg Brewing Company. 1157 Ewell Road, Norge. 757-253-1547. wbcale@aol.com

It's a small family business. The kids stir malt, wash bottles and run the label machines after school and on weekends. The marketing budget is invisible - these are run off at Kinkos in varying formats--point of purchase, poster, direct, small space community broadsheets. The challenge is to increase awareness with regional hospitality and F&B decision-makers in advance of sales calls.

Now, what does this ad do for you?

Addenda: Hugh Burns is an ex-F-117 pilot and college biology major who retired from the US Air Force and found his bliss at a brewing convention. He and Nadia and their kids are ideally situated in one of America's most "historic-minded" vacation towns. More on what we do for their town, Colonial Williamsburg later.