"Climb ev'ry mountain" Cliff Notes version

...The entrepreneur's dilemma: We are allowed to make it very personal, to actualize ourselves in the extreme through our business efforts. For us it's not business, it is personal. But the structures we then create, unless we're very careful, suck the very same passion we crave out of the efforts of similarly needy humans, those who work for and represent us. Those we count on to promote and execute our vision.

Notice, that "our vision" snippet? Usually that means: "your vision." We often impute our beliefs, values and commitment to those who merely sign on for a "A paycheck." Bad move -- not a collective and thrice-checked, "Us."

Easily fixable, but management has "real" business to attend to.

We then demand of our people "Where's the commitment!? Where's the magic, the stretch?!" Once we're done huffing, we then unleash them on unsuspecting customers who somehow sense from these employees: "Gee, it's all business with this guy. He doesn't care. He doesn't know. Where's the humanity and flexibility and can-do? Where's the power? Where's the personal?"

Ladies and germs, real difference and competitive advantage come when we allow more than a casual relationship with our motives and emotions. Real profit comes when understand those of others.

Management is necessary because people don't get the point, not because they don't know what to do. Management is often necessary because leaders don't lead. They don't provide the motivating story.