Feed the tigers, ride the horses, shoot the dogs.

If you want tiger quality output, you must feed them. It doesn't say poke the tigers. Or, complain when they roar. Feed them. Not horse chow. Not dog chow. Not kitty chow. Tiger chow. You can't complain that tiger chow is more expensive or rarer or harder to dole out. You can't remind the tigers how lucky they are to have a generous tiger lover around. Don't parade them about. Don't pet them on the head and say, "Good tiger," or "Look at my Tigers." Just feed them. By finding more Tiger things for them to do. Tigers intuit by actions and opportunity. They master awareness and opportunity cost. They measure by ambience and tone; by pattern and inflection, not by words themselves. Tigers are Tigers. Your job is to prevent other people from mistaking them for an orange-striped horse. And, to keep the Tiger food fresh. Portions growing. Your job is to collect the tickets. And count the box office.


[next: Horses are not shiny mules]