Where somebody wants to work:

• A place that's home to exploration and belief in the possibility of a different, better way.

• Permission to ask honest informed questions to yield answers beyond the trite, the casual, the ineffective.

• An explicit agreement to commit as passionately to the aspirations of a client as you do to your own dreams.

• A promise to provide great minds with opportunities and challenges that are the conduit to realizing those dreams.

• An understanding that work is only work if you don't believe in what you're doing; and that life is too short to work with those who don't share your excitement at the opportunity before you.

• The courage of the organization to exert these beliefs inside and outside these walls, come what may.

Some notes, food for thought, from a re-organization white paper we're scribbling.