Fast Company: How Can This Brand Be Better?

Oooh, a contest for armchair brandbuilders and pros alike. Fast Company:

Even the strongest and most successful brands occasionally need to be refocused, refreshed, and revitalized. The Fast Company team has developed a list of aging brands that could use reinvention -- as well as some successful brands that could still improve further.

Readers can choose to help reposition and rethink one brand -- or all of them -- and the participant who contributes the most promising strategy for adding new life to a brand -- as selected by the editors of Fast Company -- will win a three-hour branding consultation with Karen Post, author of Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds , and a free, signed copy of the book.

Full rules and entry information are available online.

The choices are:

Barbie
Brooks Brothers
Fast Company
Kmart
Martha Stewart
McDonald's
Microsoft
Office Depot
Old Navy
Radio Shack
Starbucks
Tide
Tiffany's
The United States of America
Virgin

Time to roll out your remarkable cows and evangelical epiphanies. Pick one, pick 'em all! Be as wordy or crisp, orthodox or un- as you want. Off you go!

Link via Brain|blog