Pushing product: All the President's Brand Attribites.

Landor:

Presidential ImagePower® Study Compares Bush and Kerry to Well-Known Brands
Branding and the U.S. Presidential Candidates

August 30, 2004 – New York, NY – The Presidential ImagePower study released jointly by branding firm Landor Associates and research firm Penn, Schoen and Berland reveals how Bush and Kerry's respective supporters, as well as how undecided voters, perceive the two candidates.

How do Bush and Kerry stack up? See the leading brands associated with each candidate.

Starbucks or Folgers? Ford or Chevy? Diesel or Levis? I'm dyin' here, let's go!