Art imitates life?

Was doublechecking my understanding of some recent neuromarketing research on Coke as the quintessential American bonding-brand as reported by Britain's The Times and what should I see as a banner ad but this....



AAL.UK

Lovely. Two creatives, sitting around digging for ideas--"Lower fares? Travel for less? To the US? Less, smaller, reduced? Yes! America reduced--with Lady Liberty! In a snow globe! High five!"

See, the problem is that this pretty much approximates the declension of America's "star" in the global universe, especially the "Old Europe" parts that love opportunities to point out the feet of clay attached to said Green Lady holding a very large Bic.

"America reduced? Tell us something we don't know, love. Try petty and Napoleonic, next time."

Stupid idea. Counterproductive idea for a Multi-national corporation like AAL Bad ad. Kick the Creative Director and Client marketer in the ass.