And branding was burning your mark of ownership into a roving four-legged piece of property. Now it has two legs.

Drudge

Industry insiders are aghast at new CNN chief Jonathan Klein's appalling lack of sensitivity to the tsunami disaster in his ongoing media tour today.

Klein told USATODAY that CNN was "able to flood the zone immediately."

"It's jarring," said one news executive. "This guy's obsessed with associating himself with the coverage of this tragedy and he royally sticks his foot in his mouth his first time out of the gate -- could there be a worse choice of words to use after 150,000 people just died in an epic flood of waves?"

"Jarring"? That's one way to put it. They call it the"the feel good movie of the summer" not the best edited film of the year, for a reason. Because films are about sensation and experience, not how damn cool an Arriflex is or how clever a move your cost-reducing Vancouver production was. So many damn people confuse the means of delivery as their point of pride instead of the intent and potential within the prize they're delivering. Truth be told, their *real* markets, the ones they really care about, consist only of their boardroom, their peers, and some equally vacuous idiot who might give them their next job. Klein gives us his industry's version of the missed point that marketers have yet to realize. Klein, and his CNN, is in the education and enlightenment business, not the "Media Biz." Klein is practicing without a license. The one that proves you are human.