Conversation?
I'm getting an embolism from all this semantical gyration about what makes a "conversation".
Customer-people are analog. Companies are digital. The analog employee-people within companies trying to respond to analog customer-people, and vice versa, would really appreciate it if the damn digital blackbox would park itself in the corner and just count the receipts while people get on about the business of reaching out to one other and bonding the way they were built to do before Adam Smith came along and got everyone twisted in their own knickers.
They can sing each other songs, argue, blow kisses, arm wrestle, or just bathe in each other''s glow. Beautiful, self-organizing markets of free choice. The medium is the message. The message is: *directed* communication is NOT conversation.
There. I'm done. I'll go stand in my corner now.

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