GM has ball joints

Grant McCracken riffs on the Tahoe cocreation story and picks up on Adweek's narrowcast viewpoint:

"Chevy's Crash, Burn," Adweek columnist Catharine Taylor calls this an

... ill-advised experiment with consumer-generated advertising [that] ended up looking like a series of drive-by shootings, with the Tahoe's image in the cross hairs.

Gahh. Those guys. It's an offroad brand, as Grant points out, not a jitney made of balsa and lace. Good for them, as noted here when everybody was holding their breath. Now, if GM would just shake loose their Rotarian financial fetish. A last piece of wisdom from Grant...

There is a fundamental shift in the rules of the game of marketing. We have to change our risk tolerances. We have to understand that the marketer's work, once so dominated by risk avoidance, is now much more about risk management. If Adweek doesn't get this, what hope do we have of persuading the client?

Too true. A tsunami of bland paste. Spam paraded about as Filet. Adweek is dead trees.