Tahoe. The Results are in

The Tahoe/Apprentice exercise in 21st C. brand exposure is concluded.

The Winner is an irony for several reasons;

1. A throwback to the faithful, ready, trusty steed of old.
2. A throw-forward to the idea that we Cowpokes got some interaction and socialization issues.

A peek at the demographic sez it's a safe but knowing choice.

No, there are no "SUVs are evil" finalists. There's not even a spot about cars suited to Baghdad's "Green Zone" of safety. Of course not.

But that's no reason to freak. Exult!, instead. What we got here is the equivalent of Mike Brady getting a perm. A small, however goofy, step into the real and present world.

Bring it on GM.