Not dead, just lotsa bz

Activation of Brain Region Predicts Altruism - Dukehealth.org

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Genealogy of Influence a visualization of the connections between the most influential writers, artists, philosophers, scientists, and mathematicians of Western culture

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LiveScience.com - Popular Brands May Brand the Brain: "

(HealthDay News) -- Marketers may have your number, neurologically speaking: A new study finds that familiar brands evoke faster, more positive responses in the brain than lesser-known brands.

In tests on young adults using real-time functional MRI (fMRI), the logos of well-known auto and insurance companies 'lit up' areas of the brain associated with warm emotions, reward and self-identity.

'Furthermore, strong brands were processed with less effort on the part of the brain' ...

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Even individualists like that herd feeling - Us and Them: the blog

Look at a picture of a conventional person, you're more likely to go along with what people around you say, even if it contradicts the evidence of your senses. Look at a photo of an obvious rebel, you're more likely to stand up for yourself. That's the nicely convoluted result obtained by the study described here...

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Security on the Couch - CSO Magazine: "Security on the Couch

Too bad, says Bruce Schneier, we don't have separate words for security the mathematical reality and security the psychological feeling, because they are as distinct as air and water. Once was time Schneier maligned the psychology of security, what he called security theater to make people feel safe even at the expense of being safe. But, as you'll hear in this podcast, the more he learns about the human brain, the more he's coming around to see value in security theater."