It's Story Time on Company Websites

Lumpy unwieldy organizations attempt to work with a delicate thing. USA today blogs about the incongruence...

Maybe I'm in the minority, but I don't understand the sudden influx of advertisements asking me to share my "story." It's not that I'm a terribly private person—I enjoy a good heart-to-heart—but I don't feel the need to have one with Giant, CVS, or Home Depot, to name a few of the stores who have asked for my "story" in recent months....

h/t Michele, one of the best XY sanity checks.