Tuesday, December 18, 2007

May God bless your brand

Okay, having survived more than a few pitches side-swiped at the last minute and re-composed mid-flight on the way to client, I can plainly say faith-based advertising is nothing new. But these guys take it to a whole new, uh, level.

Christvertising



Christvertising takes a whole new approach to marketing your brand. We skip the strategic deliverables. We pass on the matrixes, the payoffs and the metrics. We ignore any viral functionality. We focus on the ultimate end-user: God.

Christvertising manages a network of creative, innovative and pro-active believers, who will help you, through intensive prayer, improve your brand in the eyes of the lord. If God loves your brand, it will become stronger and more successful. Christvertising helps you access the power of brand-targeted-prayer (BTP™) using our unique, isoceles approach to marketing: Reach-Connect-Pray. (link)
The videos, five of them, are perfectly deadpan - "the 'maze' of competitive brands!" "Brand-prayer alignment." Just be sure to have fresh batteries in your snark-meter.

Verily. Salvation, 50% off! (Not including tax and tags, your mileage may vary, subject to piety)

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