Is it a Strategy or a Tactic?

Plenty of useful stuff left unsaid that would have smooshed McCain's pinata last night. Normalization of relations with Libya as one of the few things Bush did right - the fruit of talk without the no pre-conditions kabuki, for example. Of course, that one sensible move was totally out of character with all the other comic-book avenger neocon bluster we've had to suffer through.

But in this post-debate piece from CNN, Joe Biden nails McCain on one of the things that sets my teeth on edge during the day job - people lecturing others on the difference between a Strategy and a Tactic, while stepping on their own tongue all the way.



Yeah. I need a video like that for all the folks who think Branding is Marketing, and Marketing is Advertising, and a Logo is a Brand.