Is why and how we do our thing clear and simple?

Old saying: “Idle hands are the Devil’s Workshop.” Kinda creepy, but sorta true. If you’re a parent of young children, you know that “quiet” is an indicator that maybe you need to investigate. Sometimes what you find is a child with a fistful of crayons, surrounded by drawing paper, pointing at their beautiful creation. On your wall. You don't call that "innovation" or "exploration" but to junior, it's Mt. Everest and the Mona Lisa combined. "New" makes us giddy that way. We're wired for New. And for "Faster!," too. But this brings some old challenges. Let's call them gaps between purpose and practice. When you give a tool, expect it to be used. When it gets used, don’t be surprised if some uses make you gasp. Sometimes, in great ways. If you plan. Sometimes, in awful ways. If you don't anticipate. A quick read of headlines will give many examples of another, related phrase: "Cat's away, mice will play." Walt Disney's Cinderella got great mileage out of this little bit of grand-motherly wisdom with a greedy mouse called Gus and a cat called, ahem, Lucifer. We'll leave you to connect the dots on the need and the uses of clarity and conscience in investigating, deciding, planning, and delivering on strategies. We find that groups are better focused and their products more naturally compelling, when we work to better understand the individual, first. And, no, It doesn't require an army of researchers and business professors.